As explored through different readings, lectures and articles, the home is a space of continual change and adaption, the role of entertainment and the role of the family grows with trends. It is vital to track these movements to ensure that TV stays current, stays on trend and remains at the peek of viewers entertainment choice. Through companies such as Nielsen TAM, TV producers are able to get a handle on who their audience is, what influences their choices and simply: what are the numbers! TV Tonight is another online page that releases weekly results of viewing numbers, and the results, in the masses are surprising. Apart from news channels, reality TV is one of Australia’s top charting genres. With cooking shows such as Master Chef, My Kitchen Rules and The Great Aussie Bake Off alongside home renovation programmes such as The Block, House Rules and Grand Designs entering into their continuing follow-up seasons, it is clear that these are shows in demand.
An article by the Guardian sort out to determine why it is that reality is so popular in Australia. One of the key findings, us, as Aussies, like to get involved. We like to see our own up on the screen, to put our hand up and be in front. That is why ‘home and lifestyle’ shows do better than American style Survivor programmes. But how is that producers know this is what the people want? They are on the ground guiding the action, being involved directly in changing attitudes and swaying opinions through the research data that they have collected.
It is also through Buzz Metrics that researchers can go to a different level of exploration and find out how audiences are expressing their opinions online in forums, on blogs, in chat rooms. This is the best way for companies to combat the multidimension experience audiences have on option. We as the audience are no longer bound to a select time slot on our television, we have catch-up, recording abilities, links on our phones, aps on our tablets. We can consume the ‘product’ any given time any given place. So, for researchers to be able to take a different angle is priceless.
It must also be considered what form of data collection will occur. Quantative data analysis is about numerical collection, hard figures that pinpoint direct results. This form of data collection is excellent for quick, general results that provide a backbone for further research however it misses the recognition of spatial and social dimensions. Qualitative data collection allows researches to dig deeper into results, find out the reasoning behind the numbers, the habits that delivered the results and the actions required to get desired outcomes. In order for a company or a producer to have a well rounded solid collection, they need to make use of both forms of research.
With the home environment changing and buying behaviours drastically moving from set locations to a more transitional environment, understanding key attributes of audiences is necessary. Audiences are no longer bound and therefore neither should the way in which they are measured.