Back to Basics: What is Research?

What if I told you research wasn’t always a terrifyingly expensive endeavour undertaken in the most mundane of fashions. Not that it doesn’t occur for sure, but it is in fact so much more. Questioning is something as individuals we do on a day t day basis; it is an important step in gaging an understanding and forming a perspective on something. Research, is a more reformed method of questioning, utilising greater diversity of methods, tools and stages to establish and end result. When planning research it is vital to have an objective, a specific goal in mind established by the Research Team. Within this, resource availability, time scales, questioning methods and analysis techniques should all be highlighted.


Sources in research, whether it be the initial literary review, or physical respondents need to be carefully chosen. If a researcher simply chooses ease over reliability or relevance, results could be skewed and yield an unfavourable or incorrect representation. It is important to consider a number of variables:

  • resource allowance
  • research scope
  • secondary sources on offer
  • authors reputation

This initial literary review should provide a big picture of the particular environment to be investigated. It should highlight whether there is a particular gap in previously conducted research and therefore an opportunity for efforts to be expanded. A thorough investigation is highly valuable as it sharpens focus of, ensure accidental plagiarism is less likely to occur and ensure that the research can connect with intended audience appropriately.


Research comes in a vast array of methods and will be chosen according to:

  • research objectives
  • resources
  • personnel available

There are two waves in which research is determined: Quantitative research which provides hard data that can be analysed through closed question surveys and succinct data analysis. Qualitative research includes focus groups, experiments and field research. It aims to provide the reasons for quantitative results. For a basic overview read here.

 My own research experience.

Moving forward, I must decide what avenue of media I wish research. In order to decide a check list had to be made; they’re the only thing keeping me sane.

  1. New identities of social media are exciting and with so many dimension to work with, supply a plethora of information.
  2. What kind of impact do these new mediums have: whether it be buying behaviours, attitude circulation or adapting new lifestyles.
  3. How are stereotypes facilitated by the social media platforms and then how to they create a negative environment.

From this I will investigate a particular media avenue and direct influence (or perceived influence it has had on a sub-group or topic of discussion.

Unknown-1Just as final thought, keep your investigations fresh, funky fresh! Don’t simply stick to what is known or comfortable. Try different methods, angles or exploration techniques, this way the results can highlight areas that may have been missed using tried and tired methods.


Hub Pages 2015, Kim Y. S.,The Importance of a Literature Review in Research Writing,, Accessed 12th of April 2015.

Snap Surveys 2012, Wyse S. E., Develop Clear Research Objectives for Your Survey Research Project,, Accessed 12th of April 2015


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