When the starting point for my blog is an avenue as vague as ‘text analysis’ I turned to one of the things I love to explore: Fitness. As an avid gym go-er, who is constantly surrounded by new and trending exercises, ‘body-goals’ and challenges to triumph, I looked to an article in The Sydney Morning Herald life & style section: Top Fitness Trends for 2015.
The article was a response to ACSM’s Fitness and Health survey on 2015’s fitness trends. In both articles it highlighted the favourite gym exercises were one that had been utlised for centuries: body-weight exercises. And with the successes of social media fitness stars Kayla Itsines, Ashy Bines and the general #fitspo trend, it is not hard to see how “at home” success stories have spurred on this ‘new’ gym trend.
Walter Thompson, the vice-president of ACSM says that the success that this trend is due to the new packaging. With the facilitation of social media avenues such as instagram, individuals are now able to become ‘insta-famous’ by doing nothing other than posting a well edited photo of them decked out in cute gym gear. Now before you assume I’m a hater, I’m all for this movement, I’m a full-supporter of health, fitness and being recognised for different exercise related achievements. However, this article, along with the instagram supporters made me question genuine attitudes. And I suppose that’s all I’m asking for through whatever trend takes off, or new fitness model pops into my search screen. I want to know that someone is working their butt off, for themselves, doing it safely, doing research, knowing their limits, and then being able to be encouraged and uplifted through the social media community.
Another aspect that was picked up through the SMH article was the growth in apps that support personal health. Within this umbrella of thought lies the idea of online health trends however, there is still a desire for face to face training, which has spurred on the movement of support networks through hash tags. The Age has also written up on this social media trending attitude towards fitness and media coverage, giving advice on the best ways to approach said trends (find the article here).
But back to the research findings; the list of the top 20 fitness trends were summarised by expert Luke Istomin, founder of F45 (a gym chain) as holding one key attribute for their success: “Addressing nutrition, mental and physical well being – I feel like that’s going to be a strong trend worldwide.” This aspect links back to my key point that fitness, whatever side of the trending spectrum you’re on requires thoughtful consideration. So whether you’re a weight fanatic like I am, you enjoy your HIIT training or find Pilates more up your alley, having a well rounded approach and consideration is key.
Finally, reinvention is key to ensuring popularity. Through making things simple, accessible and constantly adaptable will ensure that audiences are joining in and spreading the word.
Sydney Morning Herald 2015, Sarah Berry, Top Fitness Trends for 2015, http://www.smh.com.au/lifestyle/diet-and-fitness/top-fitness-trends-for-2015-20150106-12j220.html Accessed 5th of April 2015.
American College of Sports Medicine 2015, Survey Predicts top 20 Fitness Trends for 2015, https://www.acsm.org/about-acsm/media-room/news-releases/2014/10/24/survey-predicts-top-20-fitness-trends-for-2015 Accessed 5th of April 2015.